Rivermark does the pipeline investigation. Management makes the decision.
Sample pipeline New Business for Northwind Traders (sample), reviewed against five named revenue controls. Data current as of 27 Sep 2026 18:00 UTC.
Value figures cover 52 record(s). 10 carried no usable amount in the CRM and are excluded from every total above rather than counted as zero.
| Control | Version | What it asks |
|---|---|---|
| Stalled deal stalled_deal |
1.0 | This deal has had no recorded activity for long enough that it is unlikely to close without an intervention. Is it still live? |
| No scheduled next step no_next_step |
1.0 | Nothing is on the calendar with this buyer. Who is booking the next conversation? |
| Single-threaded relationship single_threaded |
1.0 | One contact carries this deal. Does a second relationship exist if that person leaves or goes quiet? |
| Stage overrun stage_overrun |
1.0 | This deal has been in its current stage longer than three quarters of comparable deals. Is the stage still accurate? |
| Never contacted never_contacted |
1.0 | This lead entered the CRM and was never spoken to. Should it be worked or closed? |
Ranked by pipeline value at risk. Records with no usable amount are listed last.
#1
Stalled deal version 1.0 · strong evidence · Tom Hargreaves · Contract sent
Stalled deal: 92 days without recorded activity. Amount 450,000 × estimated 87% chance of loss = 391,725 of pipeline value at risk. The percentage is a model estimate, not an observed rate.
#2
Stalled deal version 1.0 · strong evidence · Marcus Bell · Qualified
Stalled deal: 44 days without recorded activity. Amount 465,000 × estimated 71% chance of loss = 328,011 of pipeline value at risk. The percentage is a model estimate, not an observed rate.
#3
Stage overrun version 1.0 · strong evidence · Marcus Bell · Qualified
Stage overrun: 44 days without recorded activity. Amount 465,000 × estimated 71% chance of loss = 328,011 of pipeline value at risk. The percentage is a model estimate, not an observed rate.
#4
Stalled deal version 1.0 · strong evidence · Yusuf Adeyemi · Proposal
Stalled deal: 44 days without recorded activity. Amount 370,000 × estimated 62% chance of loss = 230,843 of pipeline value at risk. The percentage is a model estimate, not an observed rate.
#5
Stalled deal version 1.0 · strong evidence · Priya Raman · Discovery
Stalled deal: 48 days without recorded activity. Amount 335,000 × estimated 66% chance of loss = 219,693 of pipeline value at risk. The percentage is a model estimate, not an observed rate.
#6
Stalled deal version 1.0 · strong evidence · Elena Sokolova · Negotiation
Stalled deal: 57 days without recorded activity. Amount 290,000 × estimated 72% chance of loss = 208,278 of pipeline value at risk. The percentage is a model estimate, not an observed rate.